Telecom studies

Market and segmentation studies

Studying markets and segmentation, and assessing their development if necessary, asks for the implementation of various investigation methods, from socio-economic literature reviews to field surveys, depending on the objectives set, the scope and the environment. The customer and services benefiting from the study need to provide beforehand a precise definition of the study scope and expected results. Sources transparency, strict interpretation of information and a continuous attention for reducing margins of error are the best guarantees for reliable results.

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Geomarketing

The frequent lack of reliable information in developing and emerging countries occasionally forces operators to playing it by ear, in spite of the ecosystem complexity. Using Geomarketing allows to get essential data to define an efficient strategy for all operators’ activities: commercial strategy, deployment plan, targeting offers, etc.

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Audit and reorganization of operators

HORUS conducts, in a short period of time, a comprehensive technical, commercial, legal and financial analysis of an operator at a given time and in a given context in order to suggest, if necessary, a strategy for an institutional and/or operational reorganization in the short and medium term. The audit may focus on a specific sector (infrastructure and equipment, market positioning, organization and human resources, etc.) or on the operator’s overall situation also taking into account his competitive, institutional and regulatory environment. It then can be conducted in association with other specialized organizations (financial audit firms, legal advice).

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Technico-economic feasibility studies

The technico-economic feasibility study of a project and the estimate of its profitability are a crucial tool to be able to (1) define the project main commercial characteristics (targeted market, quantitative targets by segment, rates, distribution channels), technical characteristics (technological choices, dimensioning, planning, etc.) and financial characteristics (investment costs, financing method, etc.) ; (2) compare alternative solutions on a rational and costed basis; (3) make a decision whether to launch the project or not and, if necessary, define its planning in space and time and its capital and operational organization.

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